Until the 1950s, most women reserved fragrance for special occasions, waiting for their husband to buy it on these special days. Estee wanted to find a way for women to buy their own perfume, so she made it happen with the first bath oil/perfume. This innovation took the cosmetics industry by storm, changing the way fragrance was sold and transforming the fledgling start-up company into a multimillion-dollar business. Estee was the quintessential entrepreneur who refused to listen to experts or settle for anything less than the very best. She constantly challenged the status quo and is described as someone you simply couldn't say no to. These traits are the core of the company to this day, and their fragrances are no different: sophisticated, bold, classic scents with a prestigious name that is accessible to everyone with good taste.