Juicy Couture is an LA lifestyle brand infused with casual glamor and an irreverent attitude, designed to be loved all over the world. Embracing its Los Angeles heritage, Juicy discovers the couture in the everyday and delivers an element of surprise in all of its fragrances; fruity, floral, fun, and fresh. Juicy Couture celebrates glamour in all of us and being unapologetic in being yourself.